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Dyson, maker of high-end vacuum cleaners and other products, supports beheading animals.

The British multinational company operates a storefront on HKTVmall, among Hong Kong’s largest online shopping platforms. It is owned by Hong Kong Technology Venture Company Limited (HKTV), which has conducted at least 38 tests in which experimenters severed the heads and limbs of sheep and pigs.
HKTV experimenters then kept the animals alive for hours while they tried to preserve and restore function to the detached body parts.
HKTV calls it its “Life Science Project,” an effort into which the company has sunk the equivalent of $5.7 million and plans to invest the equivalent of at least another $6.3 million annually, according to its own disclosures.
Dyson pays HKTVmall commissions every time it sells a product on the platform and also pays fees for hosting the vacuum-maker’s online storefront. HKTV uses revenue from its core business, HKTVmall, to fund these grisly experiments on animals.
Human-based research methods already exist. Rejected donor organs, healthy tissue removed during surgery, and organs and limbs donated with family consent have all been used to improve preservation techniques for transplantation. Computational models can do the same. There is no need, nor scientific value, in dismembering and decapitating animals.
PETA has urged Dyson to reconsider its relationship with HKTVmall. A growing list of companies have already cut ties with the e-commerce giant.
Effective 3 April, we have closed our shop on HKTVmall (a subsidiary of Hong Kong Technology Venture Company Limited) to ensure our presence aligns strictly with our core value of Fighting Animal Testing. …[O]ur decision to withdraw is solely due to concerns regarding unethical animal testing activities associated with this company group. We cannot risk contributing even a single penny, directly or indirectly, to animal testing through this collaboration.
—Lush Asia Limited
What You Can Do
Please TAKE ACTION today and urge Dyson to reconsider its business ties with HKTVmall, which funds experiments in which sheep and pigs are kept alive for hours after their heads and limbs are severed.