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Consumers everywhere need to know the truth about fur.
When people learn that millions of animals are trapped, beaten, hanged, gassed, or electrocuted for their fur every year; that each fur coat, each piece of fur lining or fur trim, and each fur cat toy represents the intense suffering of dozens of animals; and that furriers intentionally mislabel the fur of cats and dogs as fur from other species or as faux fur, then every decent human being will want to go fur-free.
Coyotes, for example, are killed for the fur used to trim Canada Goose jackets. They can suffer in painful steel traps indefinitely before they're shot or bludgeoned to death. Mothers desperate to get back to their pups even attempt to chew off their own legs in an effort to escape. These wild dogs care deeply about their babies, who are born blind, but steel traps are indiscriminate and coyote moms can be captured and killed before they can make it back to the den.
If compassionate consumers knew that Canada Goose and other companies use fur from wild dogs, who want to live happy and peaceful lives just as our animal companions at home do, they would never want to wear fur ever again.
All fur—no matter what type of animal it comes from or where it originates—is a product of extreme cruelty. By signing the pledge and encouraging your friends and family to do so as well, you'll be sending a powerful message not only to the fur industry but also to designers, retailers, and others who directly profit from the suffering caused by this cruel industry.