Urge International Retailer SSENSE to Stop Selling Fur

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Whether it comes from an animal on a farm or from one who was trapped in the wild, every piece of fur causes animals to suffer. Yet despite hearing from PETA that animals are beaten, drowned, electrocuted, gassed, or skinned alive in the fur trade, international retailer SSENSE continues to profit from the sale of items ranging from rabbit-fur hair ties to coyote fur-trimmed parkas.

Much of the world's fur comes from China, where laws protecting animals are either nonexistent or unenforced. But no matter where fur comes from, animals face the same living conditions and killing methods. Those on fur farms are confined to cramped, filthy cages that are so small that they can't take more than a few steps in any direction. They are killed by the cheapest and crudest methods, including gassing, anal electrocution, neck-breaking, suffocation, and poisoning. These methods aren't always effective: It's common for workers on fur farms to hang animals by their legs or tails and peel their skin and fur down over their heads, sometimes while they're still conscious. Then they're thrown onto a pile of skinned bodies, where some animals remain alive—panting in ragged gasps—for as long as 10 minutes.

Animals trapped in the wild have it no better and face blood loss, shock, dehydration, frostbite, gangrene, strangulation, and attacks by predators after stepping into steel-jaw or body-crushing traps or wire snares. Mothers desperate to get back to their starving babies have attempted to chew off their own limbs to escape. Those who survive until the trapper returns are often strangled, stomped on, shot, or bludgeoned to death.


Despite learning from PETA that there isn't a single federal humane-slaughter law to protect animals killed for their fur, SSENSE continues to sell products made from the fur of animals such as rabbits, foxes, and coyotes. The only way to eliminate the suffering of animals exploited by the fur trade is not to sell it, which is why hundreds of major designers and retailers—including Bottega Veneta, Calvin Klein, Giorgio Armani, Ralph Lauren, Stella McCartney, and Vivienne Westwood—have already banned fur.

Don't let SSENSE continue to profit from animal suffering. Write to the company today urging it to end all fur sales now.


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