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After discussing the miserable plight of birds in the down industry with PETA for years, Volcom continues to sell down jackets—even though there are numerous high-quality, animal-friendly alternatives on the market, including ones that the company already sells.
Consumers care about whether animals are abused and killed for clothing, which is why there's increasing demand for animal-free items among millennials—Volcom's target demographic. Yet the company refuses to stop selling down jackets that likely contain feathers from birds who were live-plucked or violently force-fed for foie gras. At the very least, these animals spend their entire lives in crowded, filthy conditions on factory farms before their throats are slit.
Volcom is also aware that goose and duck farms contribute to serious environmental problems—like all factory farms do—and that there are numerous benefits to using high-tech down alternatives, which the company already offers in its stores and online. Please urge Volcom to make the ethical and compassionate decision to stop selling down jackets.