Urge Altitude Sports and Other Retailers to Ban Fur

UN LAB Middleware Label: Title Ends

Update (November 9, 2023): Another victory for animals! Pajar Canada—which manufactures and sells footwear and outerwear—has finally confirmed to us that it is no longer using fur. This exciting news comes after pressure from PETA and more than 144,000 e-mails to the brand from our supporters.

You helped us achieve this victory. Please take action below right now to keep the momentum going and urge other companies to ban fur, too!

Update: April 7, 2021
Victory! Thanks to you and to major campaigning by grassroots activists across the country—including the Coalition to Abolish the Fur Trade and the more than 100,000 PETA supporters who contacted the high-end retailer—as well as more than a decade of PETA pressure, Saks Fifth Avenue is showing fur the door. It plans to close all of its fur salons by January 29, 2022, and to phase out all fur goods by January 28, 2023.

You helped achieve this victory. Please take action below right now to keep the momentum going and urge other companies to ban fur, too!

Update: January 26, 2021
Retailer Alice + Olivia confirmed that it will no longer use animal fur in its collections! This victory comes after more than a decade of pressure from PETA, protests by grassroots animal activists, and nearly 185,000 e-mails sent to the company by PETA members and supporters urging it to stop using fur.

Original post:

Whether it comes from an animal raised on a fur farm or from one who was trapped in nature, every piece of fur caused a living, feeling being immense suffering before they were violently killed. Yet despite hearing from PETA that animals are bludgeoned, drowned, electrocuted, gassed, and skinned alive in the fur trade, Shopbop and other companies continue to sell fur and profit from this cruelty.

animals in cages on fur farm

Most of the world's fur comes from animals raised on farms, where they're confined to cramped wire cages—which are often caked with hair, feces, and rotting food—and deprived of the opportunity to satisfy their basic desires, such as burrowing, climbing, and caring for their young. Many exhibit symptoms of captivity-induced insanity, including frantic pacing, circling, and gnawing on cage bars, before they're violently killed and their skin is peeled off their bodies.

Animals trapped in nature also suffer tremendously. Steel-jaw or body-crushing traps can crush their limbs and cut to the bone. They can suffer for days before dying of blood loss, shock, dehydration, frostbite, infection, or attacks by predators. If the victim is still alive when the trapper returns, they're often strangled, shot, or bludgeoned to death.

animal suffering from mangled limbs severed by steel jaw trap
© Fur-Bearer Defenders
Photo for illustrative purposes only

The fur industry also wreaks havoc on the planet. Producing an animal-fur product can be up to 10 times more damaging to the environment than producing a faux-fur item. Runoff from farms and the highly toxic chemicals used to prevent animal skins from rotting often end up polluting local water supplies and killing aquatic animals.

Companies that continue to sell fur are complicit in this cruelty and environmental destruction. The only way to help eliminate the suffering of animals exploited by the fur trade is to refuse to sell it, which is why hundreds of major designers and retailers—including Armani, Burberry, Chanel, Gucci, Macy's, Michael Kors, Prada, and Versace—have already banned fur.

Please send e-mails to the following:

Then fill out the form below to urge other companies still profiting from this abuse to end all fur sales immediately.

ShopBop (owned by Amazon)

Take Action Now!

Fields with an asterisk(*) are required. 

Sign me up for the following e-mail:

Get texts & occasional phone calls for Action Alerts, local events, & other updates to help animals with PETA! (optional)