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Yoga-apparel company lululemon continues to sell cruelly produced down, hiding behind so-called "responsible" standards that don't stop suffering. Birds who are raised and killed following these standards can still go more than eight hours without access to food or water and be slaughtered in full view of one another. And if they are so sick or injured that they require euthanasia, they can be left without any care and allowed to suffer for three days before being killed. For small farms, veterinary access is only required to be "available as needed," which means the birds' conditions may not be regularly monitored—if at all.
Geese form strong bonds and stay with their mates for life, but instead of living with their families, they're sentenced to a miserable life and a violent death in the down industry. For nearly a decade, PETA's undercover investigations have exposed extreme cruelty to birds who often spend their entire lives in crowded, filthy conditions, only to be grabbed by their necks, wings, or feet and stuffed into crates for a grueling journey to the slaughterhouse through all weather extremes. At the slaughterhouse, some birds are inadequately stunned before their throats are cut and they're dunked into a defeathering tank full of scalding-hot water while still conscious.
All this suffering can easily be avoided. lululemon's customers are looking for warm, stylish, comfortable jackets, and today's modern synthetics fit the bill. In fact, down alternatives—such as PrimaLoft, which lululemon already uses—outperform feathers. They're allergen-free, easier to maintain, and environmentally friendly.
Please urge lululemon to take a compassionate stance for geese by no longer selling down.