Urge Jack Daniel's to Stop Sponsoring a Death Race

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Five dogs died during the 2017 Iditarod, and 350 were pulled out of the 2018 race, likely because of exhaustion, illness, or injury. One of those dogs, Blonde, later died from aspiration pneumonia, meaning that he probably choked to death on his own vomit.

More than 150 dogs have been killed in the race's history—and that's not even counting all those who died during training, immediately after the race, or while languishing on the end of a short chain during the off-season or were killed by their own handlers because they didn't make the cut.

© Sled Dogs Film

Dogs in the Iditarod are forced to run nearly 1,000 miles—roughly the distance from Orlando, Florida, to New York City—in under two weeks. On average, they must run 100 miles a day, with only a few brief periods of rest. They're subjected to biting winds, blinding snowstorms, and subzero temperatures. Their feet may become bruised, bloodied, cut by ice, and worn out because of the vast distances that they cover. Many pull muscles, incur stress fractures, or are afflicted with diarrhea, dehydration, intestinal viruses, or aspiration pneumonia. Up to half of the dogs who start the race don't even finish.

© Sled Dogs Film

More than 130,000 people have asked Jack Daniel's (which is owned by Brown-Forman) to end its support of the cruel race, but the company continues to sponsor it—even though its logo was removed from the Iditarod's sponsor page.

Guggenheim Partners, Wells Fargo, and State Farm ended their Iditarod sponsorships. Many other major brands—including Costco, Maxwell House, Nestlé, Pizza Hut, Rite Aid, and Safeway—cut ties with the Iditarod years ago. Please join PETA in urging Brown-Forman to end its association with this abusive race in which dogs are run to their deaths.


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