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SeaWorld was once named one of the most hated brands in America, so why are characters from beloved children’s stories working with it? Character Arts, the company that manages the rights to Rudolph the Red-Nosed Reindeer and Spookley the Square Pumpkin, is partners with SeaWorld—which means that the disgraced park can use the iconic characters to lure kids through the gates of its cruel facilities.
Children would run screaming from SeaWorld if they knew how animals suffer there. More than 40 orcas and over 500 other dolphins and whales have died in SeaWorld’s barren tanks, many of them prematurely, and those who remain can do little but swim in circles and lash out at each other in frustration. Dolphins don't naturally perform demeaning tricks, and orcas would never choose to live in cramped concrete tanks.
Dozens of businesses—including Booking.com, TripAdvisor, and Virgin Holidays—have already severed ties with the abusement park, yet Character Arts has refused to do the right thing. Please urge it to end its partnership with SeaWorld!