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More people than ever before are choosing sustainable vegan products because they recognize that it helps not only animals but also the environment and their own health. The same goes for the bedding that we snuggle under at night. Once people learn about the cruelty of the down industry, choosing cozy and luxurious down-free pillows and comforters is a no-brainer. But it's not just consumers who are changing their habits—companies are also benefiting from the growing demand for cruelty-free items.
That's why Pier 1 Imports already sells mostly down alternatives. Yet the company recently began selling a handful of down items, even after hearing from PETA that ducks endure horrific abuse in the down industry.
It's clear why we must embrace animal- and eco-friendly alternatives in the home-goods market: A recent PETA investigation revealed that workers on farms that supply down clamped live birds upside down between their knees and ripped out handfuls of feathers as the animals struggled and shrieked. Afterward, many bled and trembled in fear and pain. They're often plucked so violently that their skin rips open, leaving them with gaping wounds, which workers crudely sew up with a needle and thread—and without any painkillers.
Ducks used for down often spend their entire lives in crowded, filthy conditions on factory farms. They're denied everything that's natural and important to them, including water to swim and bathe in and the opportunity to forage for food. At the end of their short lives, they're loaded onto trucks bound for the slaughterhouse, where many of them are improperly stunned, leaving them fully conscious while their throats are cut and they're plunged into the scalding-hot water of the defeathering tank. All down is stolen from individuals who have a right to their bodies and their lives.
Pier 1 Imports already offers cozy, lofty, down-free bedding that is kinder to birds, easier to maintain, and allergen-free. Please send a message to the company using the form below to urge it to sell only down-free items that don't cause ducks to suffer. Thank you.