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Giovani “Gio” Benitez is a correspondent for ABC News who appears on Good Morning America, ABC World News Tonight, 20/20, and Nightline. Millions of viewers see him and pay attention to what he wears, so his choice to frequently wear a Canada Goose coat is especially harmful.
While Benitez’s coat doesn’t have the vile fur trim that Canada Goose is known for, PETA has repeatedly informed the journalist that wearing anything made by Canada Goose gives free advertising to a brand that profits from animals’ suffering and death—and it sends the message that he condones cruelty.
Despite Canada Goose’s tired claims of using “responsible” down, there’s simply no such thing. The Responsible Down Standard itself is really just a marketing tool. Even if the suppliers followed the standards, they’d still be allowed to let injured birds languish in agony for days before they’re required to put them out of their misery.
Like all birds exploited by the down industry, the farmed geese whose feathers are stuffed inside Canada Goose jackets wind up at the slaughterhouse, where it’s standard practice to hang them upside down by the legs, stun them, and slit their throats. Canada Goose chooses to perpetuate this cruelty instead of switching to high-quality, down-free material.
Canada Goose has a history of misleading marketing. Instead of simply going fur-free as other companies have, it trumpeted its transition to using only “reclaimed” fur starting in 2022. But no matter when or where it was stripped, all real fur is the result of extreme cruelty. Coyotes who are killed for their fur are typically captured with steel traps, where they’re left to languish in agony—possibly suffering from shock, frostbite, and dehydration—until the trapper returns to bludgeon them to death, shoot them, or kill them in some other violent way.
With all the warm, high-performance humane outerwear available today, Benitez can easily find a coat that doesn’t represent pain, suffering, and death. Outerwear companies like Wuxly Movement, Hemp Tailor, and Save the Duck are stuffing their coats with exclusively down-free materials, while Patagonia, Fjällräven, Helly Hansen, Arc’teryx, and many others won’t use fur in their designs.
Please urge Benitez to clean out his closet and hang up his Canada Goose coat for good.