Zac Efron recently announced his partnership with food company Kodiak Cakes by using a real bear in promotional gimmick videos online. The brand purportedly supports the preservation of wild bear habitats, but Kodiak Cakes and Efron should definitely know better than to use a captive bear to advocate for conservation awareness. Please join me and PETA in making sure they know that the best way to protect bears is to stop exploiting them. https://peta.vg/3gzl