Why Is This Company Sponsoring a Death Race?

UN LAB Middleware Label: Title Ends

In the past few years, many companies, including ExxonMobil, have withdrawn their sponsorship of the Iditarod after learning about the cruelty that occurs to the dogs forced to compete in it. However, a handful of companies are still sponsoring this increasingly controversial death run.

dogs chained for race
© Sled Dogs Film

There have been explosive accusations against the Iditarod, including a veteran musher's revelation that she believes that some trainers—including those at five-time Iditarod "champion" Dallas Seavey's kennels—have killed "hundreds on top of hundreds or more dogs" because they were deemed too slow or otherwise unfit to compete. She wrote, "Sadly, this has been going on in the family 'dynasty' for decades."

In late 2018 and early 2019, a PETA eyewitness worked at two dog kennels owned by former Iditarod champions and found widespread neglect and suffering. Dogs were denied veterinary care for painful injuries, kept constantly chained next to dilapidated boxes and plastic barrels in the bitter cold, and forced to run even when they were exhausted and dehydrated.

dog at kennel
© Sled Dogs Film

The Iditarod's nearly 1,000-mile course requires dogs to run about 100 miles a day for around 10 days, with very little rest. They're subjected to biting winds, blinding snowstorms, and subzero temperatures. Many pull muscles, incur stress fractures, or are afflicted with diarrhea, dehydration, intestinal viruses, pneumonia, or bleeding stomach ulcers. Up to half of the dogs who start the race don't finish.

Use the form below to urge Broadway Signs to end their sponsorship of this abusive and deadly race.

Michelle A.
Broadway Signs

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