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Update (June 10, 2024): Following messages from PETA and our supporters, luxury travel company Palace Tours has stopped selling tickets to the cruel Running of the Bulls! Please take action below to urge other travel companies to follow suit.
Original post:
Every July, a barbaric bloodbath takes place at the San Fermín festival in Pamplona, Spain, called the Running of the Bulls. Many tourists don’t realize that the bulls who are chased down the cobblestone streets during the bull runs are later stabbed to death in the city’s bullring. At least 48 bulls are tormented and killed, yet some companies still sell tickets to attend this cruel event.
Each morning, a rocket is launched to terrify the skittish bulls so they’ll charge onto city streets lined with screaming tourists, who frequently hit them as they pass. The panicked animals fall as they’re chased down the narrow streets and often smash into walls, sustaining broken bones and other injuries. This violent atmosphere encourages violence against women as well: There have been numerous reports of sexual assaults during the festivities.
Later in the day, the bulls are forced into the ring, where they’re stabbed multiple times with spears, harpoons, swords, and a dagger. Often, they’re left paralyzed but still conscious as their ears and tail are cut off and presented as trophies to the matador (which means “killer” in Spanish).
Bulls are sentient beings with unique personalities who form complex social bonds. The Running of the Bulls causes them extreme suffering, and they never make it out alive. Yet several travel companies are still fueling this blood sport. Please send a polite e-mail to Philip Ross, owner of PJ Ross & Associates, at [email protected] to urge the business to stop selling tickets for and promoting the Running of the Bulls. Then, use the form below to urge other travel companies to do the same.