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Urge Peet’s to Stop Upcharging for Vegan Milk!

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Following a relentless PETA campaign, Starbucks—the largest coffee chain in the world—ended its upcharge for vegan milk! This victory displays the impact of speaking up for animals, and now we need your help again to convince Peet’s to follow suit.

Every vegan milk upcharge prioritizes profit over animals, the planet, and customers’ health.

Cow’s milk is a product of the dirty dairy industry, which forcibly manually impregnates cows, kidnaps their babies, and treats mother cows like machines instead of individuals who feel pain and fear just like us. The production of dairy products also contributes significantly to greenhouse gas emissions, deforestation, and water scarcity.

Charging more for non-dairy options discriminates against lactose-intolerant or otherwise dairy-free customers and punishes those choosing to make ethical and healthy choices.

It’s time that Peet’s follow Starbucks’ lead and rewards people, not penalizes them, for opting out of dairy. Please act now to urge Peet’s to end the upcharge for vegan milks.

View Message +

Eric

Lauterbach

Peet's

Message to {contact_data~firstName} {contact_data~lastName}:

I’m disappointed that you are still upcharging for vegan milk options, given the ethical, environmental, and health concerns associated with dairy.

Cows produce milk for the same reason humans do: to nourish their babies. But in the dairy industry, cows are repeatedly artificially inseminated, and calves are taken from their mother’s side shortly after birth because the milk intended for them is instead diverted and shipped off for humans to drink.

Starbucks, Blue Bottle Coffee, Gregory’s Coffee, Panera Bread, Philz Coffee, Pret A Manager, and Stumptown Coffee Roasters have all ended their company’s upcharge, and it is time that Peet’s keep up with the new industry standard by doing the same. Until you make the good business decision to stop upcharging for non-dairy milks, I’ll be getting coffee at Starbucks and other shops that don’t penalize caring consumers, and I will tell my friends and family to do the same. Thank you.

Sincerely,
{user_data~First Name} {user_data~Last Name}
{user_data~EMail Address}

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