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A first-of-its-kind PETA Asia undercover investigation into “ethical” wool industry operations in New Zealand has exposed extreme abuse on farms supplying ZQ-certified wool, which is sold by retailers Eileen Fisher, Everlane, Hestra, and Oiselle.
Despite receiving video evidence from PETA of workers violently beating, stomping on, and throwing sheep, leaving sheep with gaping wounds that were stitched up without painkillers, and even slitting a sheep’s throat while they were still conscious—all while claiming to uphold “ethical” practices—these companies have refused to ban wool.
The same kinds of abuse have been found at over 150 wool operations in seven countries on four continents. The industry has done nothing to prevent this abuse in any country, and the auditors they rely on have failed miserably to protect sheep. It’s been up to PETA to show a pattern of abuse time and time again.
Sheep—who leap into the air with excitement when they see their friends and family and can remember about 50 faces for more than two years—should be treated like the unique, sensitive individuals they are, not wool-producing machines.
Whether it's a shoe, a sweater, or a blanket, if you buy a wool product, you're helping line the pockets of people who exploit, beat, and kill sheep. Luxurious and warm animal-free knits are widely available! Please help animals suffering right now by urging Eileen Fisher, Everlane, Hestra, and Oiselle to ban wool.