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Advertising agency Droga5 prides itself on aspiring to be not simply the largest agency but also the smartest. The quality and integrity of its work are visible in its spirited campaigns, ranging from raising awareness of gun violence to encouraging people to save for retirement. That's why we're challenging the company to make the smart, compassionate decision to stay on brand and off the payroll of animal-abusing retailer Canada Goose, which has hired the agency to create a series of ad campaigns.
As Droga5 is aware, the fur on Canada Goose's jackets is stripped from coyotes who were caught in traps that crush their limbs and can cut to the bone. Victims desperate to free themselves—including mothers with starving pups—sometimes break their teeth attempting to chew off their own limbs to escape. Those who don't succumb to infection, blood loss, or being attacked by predators are shot, strangled, stomped on, or bludgeoned to death when the trapper returns.
The cruelty doesn't end there: Canada Goose jackets are stuffed with the down feathers of birds who suffered terribly. Workers at one of the company's suppliers were seen grabbing geese by the neck, often two in each hand, and shoving them into transport trucks so cramped that they couldn't even lift a wing.
In today's marketplace, more and more companies are realizing that exploiting animals is wrong. Many fashion houses—including Burberry, Chanel, Coach, Giorgio Armani, Hugo Boss, Michael Kors, Versace, and YOOX NET-A-PORTER—have banned fur.
By partnering with Canada Goose, Droga5 is dragging its own name in blood money. Please join us in urging the agency to end its complicity in cruelty and not to work with Canada Goose again.