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Advertising agency Droga5 prides itself on aspiring to be not simply the largest agency but also the smartest. The quality and integrity of its work are visible in its spirited campaigns, ranging from raising awareness of gun violence to encouraging people to save for retirement. That's why we're challenging the company to make the smart, compassionate decision to stay on brand and off the payroll of retailer Canada Goose, which hired the agency to create a series of ad campaigns.
As Droga5 is aware, the fur on Canada Goose's jackets is stripped from coyotes who were caught in steel traps that can cut and crush their limbs. Victims desperate to free themselves—like mothers with starving pups—might attempt to chew off their own leg to escape. Trapped coyotes who don't succumb to infection, blood loss, or attacks by predators are shot, bludgeoned, or killed in some other violent way when the trapper returns.
The cruelty doesn't end there: Canada Goose stuffs its jackets with the down feathers of ducks and geese. Birds used for their down are inevitably sent to the slaughterhouse, where standard practice is to hang them upside down, stun them, and then slit their throats—often while they're still conscious.
In today's marketplace, more and more companies are realizing that exploiting animals is wrong. Many fashion houses—including Burberry, Chanel, Coach, Giorgio Armani, Hugo Boss, Michael Kors, Versace, and YOOX NET-A-PORTER—have banned fur.
By partnering with Canada Goose, Droga5 is accepting blood money. Please join us in urging the agency to end its complicity in cruelty and not work with Canada Goose again.