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Vuori sells activewear made from down—the feathers closest to a duck’s skin, which keep the birds warm. The company claims to care about animals and the planet, but the down industry it relies on to make its down-filled jackets drives climate change, wastes water, and subjects birds to horrific cruelty.
Despite what Vuori claims, there is no such thing as “responsible” down. Every feather comes from birds who suffer and are eventually killed.
PETA entity investigations have repeatedly exposed the “responsible” down sham:
- Birds are kept on dirt lots caked with feces or confined to filthy sheds. A worker stretched geese’s necks across a stump and hacked at them with a dull axe while the birds screamed and struggled.
- Ducks were stabbed, had their throats slit while still conscious, and had their feet cut off while still moving.
- One slaughterhouse owner admitted employees never check whether ducks are conscious before killing them.
- The so-called Responsible Down Standard is a sham. Oversight is so poor that farms have reported they don’t even know they’re certified, leaving birds to suffer while their down is sold as “responsible.”
Birds need these feathers; humans do not. Vuori already sells animal-free insulators like Primaloft® Thermoplume. There is no excuse for supporting this kind of cruelty.
Please join us in urging Vuori to ditch down!