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Sheep are individuals who, like all animals, feel pain, fear, and loneliness. But in the cruel and bloody wool industry, they’re treated as nothing more than wool-producing machines.
However, there are plenty of durable, stylish, and warm fabrics that are made from plants instead of sheep. From hemp and bamboo that sequester carbon, to floral yarns that reduce horticultural waste, and fibres that divert food waste, plant wool is wool—but better. The list of plants being innovatively turned into green, kind fibres continues to grow. All over the world, visionaries are finding new ways to spin plant yarns from crops that reduce water use, capture carbon, subvert landfills, and save animals.
By signing the pledge below, you'll be sending a powerful message to the fashion industry about what kind of wool consumers want to wrap themselves up in this season!