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Angora Hurts Rabbits: Urge Max Mara Fashion Group to Drop It

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In 2024, Max Mara Fashion Group announced it had banned “fur” from its collections, yet it inexplicably continues to sell angora—rabbit hair taken from gentle rabbits who endure extreme cruelty. Just like fur, angora is always the product of tremendous cruelty, and it's time for Max Mara Fashion Group to recognize the horrors and extend the same compassion to angora rabbits. Most people never see what happens behind the scenes, but the reality is devastating: rabbits are handled like objects rather than living beings. Workers often restrain them and rip out their hair as the animals scream. When they’re not being plucked, they’re kept in filthy cages so small they can barely move.

This cycle repeats every few months. Each time, the rabbits are left trembling and exhausted, often with open wounds. Eventually, they are hung upside down and have their throats slit.

Thankfully, hundreds of major brands have already banned angora because they recognize that no trend is worth this level of suffering. Max Mara Fashion Group is falling behind, and consumers are paying attention.

Your voice can help push the company to make the compassionate choice. Use the form below to urge the company to stop selling angora.

View Message +

Eugenio

Sidoli

Max Mara

Message to {contact_data~firstName} {contact_data~lastName}:

I was disappointed to learn that your company still sells angora, especially given that more than 500 major fashion brands have recognized the inherent cruelty and banned it. Angora comes from rabbits who are restrained while workers violently rip out their hair as they scream in pain and terror or shear them so roughly that they’re left cut and bleeding.

These animals spend their lives confined to small cages and endure repeated trauma every few months when workers pluck or shear their hair. Eventually, those who have survived years of this abuse are hung upside down, and their throats are slit.

No product is worth this suffering. With so many animal-free fibers available—like bamboo, TENCEL, hemp, and organic cotton—there’s no acceptable excuse to use angora. Hundreds of companies have already banned it, proving that compassion and innovation go hand in hand.

I urge you to stop selling angora. Until you do, I will be shopping elsewhere and supporting companies that refuse to profit from this cruelty.

Sincerely,
{user_data~First Name} {user_data~Last Name}
{user_data~EMail Address}

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