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At BIGGBY, customers currently pay up to nearly $1 more per drink to substitute almond milk or oat milk. This upcharge unfairly punishes people who choose to avoid dairy—whether due to lactose intolerance, environmental concerns, or compassion for animals.
Cow’s milk comes from an industry that forcibly impregnates females, separates them from their calves, and treats sentient beings as production units rather than individuals capable of fear, pain, and emotional bonds. The environmental toll is steep as well—dairy production significantly contributes to climate change, land degradation, and water pollution.
Following relentless PETA campaigns against vegan milk upcharges, Starbucks, Dunkin’, Dutch Bros, and other coffee chains eliminated these excessive fees. Now it’s time to turn our attention to BIGGBY: Speak up for cows and urge the company to drop the unfair vegan milk upcharge.