After PETA sent a cease and desist letter to Brad Pitt’s company God’s True Cashmere, it removed some deceptive claims from its website. However, it’s still humane-washing by touting its cashmere as “responsibly sourced,” despite knowing that in the cashmere industry, goats’ hair is painfully ripped out of their skin with sharp metal combs. Then their heads are hit with hammers and their throats are slit when they’re no longer considered profitable.
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