Dear Pia,

An exhausted horse screamed as she collapsed headfirst onto the ground. Her handler’s response? He beat her relentlessly until she somehow mustered the strength to stand up again.

Despite painful wounds from her fall, she was forced to keep working, dragging a carriage of tourists under the sweltering sun.

We’ve already set aside dedicated matching funds just for you—when you give 100 right now, it will TRIPLE!

PETA Asia eyewitnesses saw that horse collapse during a previous undercover investigation. Over the years, PETA’s exposés of Egypt’s tourism industry have revealed rampant cruelty and death for horses and camels:

Tens of thousands of PETA supporters have joined us in demanding that the Egyptian government end this cruelty. Together, we’re persuading travel giants like Marriott, Airbnb, and dozens more to stop promoting or selling animal rides at the pyramids, delivering a significant blow to this vile industry.

The authorities are now feeling the pressure, and a PETA-approved bus transport system at the Pyramids of Giza is launching—but we must not relent.

These suffering animals deserve to rest, play, and experience peace at a sanctuary. So please, let’s end the abuse and give them a chance at a better future. Pledge to never ride animals in Egypt or anywhere else, loudly ensure everyone you know makes the same commitment, and give love for GivingTuesday right now—while all gifts are being matched for triple the impact. You could change a life.

P.S. Pia, when that terrified horse fell headfirst, she cried out for help. She stared up at the tourist who’d paid for her suffering, begging for mercy. Please, be the one to give hope to animals like her. Give right now in her honor—when you give 100 right now, it will TRIPLE to save the horses, camels, and other animals who need us most.